There are many free SEO and Marketing guides out there. From SEO starter guides to advanced techniques, some are good and well, some not so good. For this reason, we have scoured the web from industry and respected experts/companies. From downloadable guides to online academy’s, we know that these are not all that are available. However, they are a good start.

The list below are our top picks. If you know of any other resource that you feel should be featured here, please let us know. Keep checking back as this page will be constantly updated.

Google’s Online Digital Marketing Course

As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age. The Digital Marketing Course is an initiative designed to educate students in the area of Digital Marketing.

Students that plan to undertake the Google Online Marketing Challenge are encouraged to complete the Digital Marketing Course, as the skills learned in this course will help shape your advertising goals and strategy for the Google Online Marketing Challenge.

Really great. Start your digital online marketing challenge here.

MOZ Guide: The Free Guide To SEO

MOZ Beginners Guide TO SEO

Moz’s Beginner’s Guide to Search Engine Optimization (SEO) is an in-depth tutorial on how search engines work. This guide covers the fundamental strategies that make websites search engine–friendly. Download your copy of the world’s most-read guide on SEO!

Search Engine Land’s Guide To SEO


Periodic Table of SEO Success Factors & Guide to SEO by SearchEngineLand from Search Engine Land

Google SEO Starter Guide

Google SEO Starter GuideDirectly from the “horses” mouth. Google’s own SEO starter guide (direct link to PDF) has some pretty good information to get started. While it has been recent for some time now, it is still a good read. Most of the info that are there are still valid up to today. Some of the things that are included in this guide are:

  • Glossary to define terms throughout the guide
  • More example images to help you understand the content
  • Ways to optimize your site for mobile devices
  • Clearer wording for better readability

The Advance Guide To SEO – QuickSprout.com

QuickSprout Advanced Guide to SEO

After reading some basic information on SEO, this guide should definitely be your next step to cover. Neil Patel and Sujan Patel spared no efforts on this 45,000+ word guide. Nothing more to say, just head over to QuickSprout’s Advanced Guide to SEO and thank us later.

How to Rank: 25 Step SEO Master Blueprint

seo blueprint

To simplify this process, MOZ.com created this SEO blueprint. It’s meant as a framework for newer SEOs to build their own work on top of. This basic blueprint has helped, in one form or another, 100s of pages and dozens of sites to gain higher rankings.

Think of it as an intermediate SEO instruction manual, for beginners.

Level: Beginner to Intermediate

Timeframe: 2 to 10 Weeks

SEO and Marketing Guides Chief Editor
There are many free SEO and Marketing guides out there. From SEO starter guides to advanced techniques, some are good and well, some not so good. For this reason, we have scoured the web from industry and respected experts/companies. From downloadable guides to online academy's, we know that these...
There are many free <a href="http://www.marketingvogue.com/seo-marketing-guides/">SEO and Marketing guides</a> out there. From SEO starter guides to advanced techniques, some are good and well, some not so good. For this reason, we have scoured the web from industry and respected experts/companies. From downloadable guides to online academy's, we know that these are not all that are available. However, they are a good start. The list below are our top picks. If you know of any other resource that you feel should be featured here, please let us know. Keep checking back as this page will be constantly updated. <h2>Google's Online Digital Marketing Course</h2> <div> <a href="http://www.google.com/onlinechallenge/images/lounge.jpg" target="_blank"><img class="alignright" alt="" src="http://www.google.com/onlinechallenge/images/lounge.jpg" width="291" height="163" /></a>As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age. The Digital Marketing Course is an initiative designed to educate students in the area of Digital Marketing. Students that plan to undertake the Google Online Marketing Challenge are encouraged to complete the Digital Marketing Course, as the skills learned in this course will help shape your advertising goals and strategy for the Google Online Marketing Challenge. </div> Really great. <a href="http://www.google.com/onlinechallenge/dmc/" target="_blank">Start your digital online marketing challenge here</a>. <h2>MOZ Guide: The Free Guide To SEO</h2> <p style="text-align: center;"><a href="http://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/LandingPage-(header).png?503145d3b3381c230ede7e5574256bf5" target="_blank"><img class="aligncenter" alt="MOZ Beginners Guide TO SEO" src="http://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/LandingPage-(header).png?503145d3b3381c230ede7e5574256bf5" width="702" height="159" /></a></p> <a href="http://moz.com/beginners-guide-to-seo" target="_blank">Moz's Beginner's Guide to Search Engine Optimization (SEO)</a> is an in-depth tutorial on how search engines work. This guide covers the fundamental strategies that make websites search engine–friendly. Download your copy of the world's most-read guide on SEO! <h2>Search Engine Land’s Guide To SEO</h2> <iframe style="border: 1px solid #CCC; border-width: 1px 1px 0; margin-bottom: 5px;" src="http://www.slideshare.net/slideshow/embed_code/24743889?rel=0" height="485" width="595" allowfullscreen="" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe> <a title="Periodic Table of SEO Success Factors & Guide to SEO by SearchEngineLand" href="https://www.slideshare.net/searchengineland/periodic-table-guide-to-seo-by-search-engine-land" target="_blank">Periodic Table of SEO Success Factors & Guide to SEO by SearchEngineLand</a> from <a href="http://searchengineland.com/guide/seo" target="_blank">Search Engine Land</a> <h2>Google SEO Starter Guide</h2> <a href="http://1.bp.blogspot.com/_IbWQAhZFJuA/TKArtHaeicI/AAAAAAABgBU/FqbcSPO7xus/s400/Googlebot_kun.png" target="_blank"><img class="alignright" alt="Google SEO Starter Guide" src="http://1.bp.blogspot.com/_IbWQAhZFJuA/TKArtHaeicI/AAAAAAABgBU/FqbcSPO7xus/s400/Googlebot_kun.png" width="150" height="146" /></a>Directly from the "horses" mouth. <a href="http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf" target="_blank">Google's own SEO starter guide</a> (direct link to PDF) has some pretty good information to get started. While it has been recent for some time now, it is still a good read. Most of the info that are there are still valid up to today. Some of the things that are included in this guide are: <div> <ul> <li>Glossary to define terms throughout the guide</li> <li>More example images to help you understand the content</li> <li>Ways to optimize your site for mobile devices</li> <li>Clearer wording for better readability</li> </ul> <h2>The Advance Guide To SEO - QuickSprout.com</h2> <a href="http://quicksprout.wpengine.netdna-cdn.com/images/advanceguidetoseo.png" target="_blank"><img class="alignnone" alt="QuickSprout Advanced Guide to SEO" src="http://quicksprout.wpengine.netdna-cdn.com/images/advanceguidetoseo.png" width="480" height="294" /></a> After reading some basic information on SEO, this guide should definitely be your next step to cover. Neil Patel and Sujan Patel spared no efforts on this 45,000+ word guide. Nothing more to say, just head over to <a title=" " href="http://www.quicksprout.com/the-advanced-guide-to-seo/" target="_blank">QuickSprout's Advanced Guide to SEO</a> and thank us later. <h2 itemprop="name">How to Rank: 25 Step SEO Master Blueprint</h2> <a href="http://www.marketingvogue.com/wp-content/uploads/2013/10/seo-blueprint.jpg"><img class="aligncenter wp-image-108" alt="seo blueprint" src="http://www.marketingvogue.com/wp-content/uploads/2013/10/seo-blueprint.jpg" width="599" height="568" /></a> To simplify this process, MOZ.com created this SEO blueprint. It’s meant as a <strong>framework</strong> for newer SEOs to build their own work on top of. This basic blueprint has helped, in one form or another, 100s of pages and dozens of sites to gain higher rankings. Think of it as an intermediate SEO instruction manual, for beginners. <strong>Level</strong>: Beginner to Intermediate <strong>Timeframe</strong>: 2 to 10 Weeks </div>